Saturday, November 13, 2004
#3: Is Large Support Just a Snap?
Ok Bali, Playtex listen up...
This idea comes to us via my friend's new girlfriend. While out on the town one night with a good friend of mine, his girlfriend, who is well endowed, was complaining that she has never been able to find a large bra that has 'just one clasp'. The single clasp is a core requirement for women in the dating scene; easing access and decreasing time to pleasure.
So the idea is to create a single clasp large cup bra. While the women I have surveyed about this idea are willing and eager to drop $150+ for such a solution, the concept posses an engineering challenge. How do you make a clasp strong enough but yet comfortable enough? Would a snapping sort of solution work? Not being 'in the biz' of knowing the science of supportive women's undergarments I leave this for the the experts. If such an expert is reading this, please enlighten us all as to why this is still a challenge today. Is $150/bra and the volume of large breasted women a large enough total addressable market (TAM) to support such a solution?
Best of luck.
This idea comes to us via my friend's new girlfriend. While out on the town one night with a good friend of mine, his girlfriend, who is well endowed, was complaining that she has never been able to find a large bra that has 'just one clasp'. The single clasp is a core requirement for women in the dating scene; easing access and decreasing time to pleasure.
So the idea is to create a single clasp large cup bra. While the women I have surveyed about this idea are willing and eager to drop $150+ for such a solution, the concept posses an engineering challenge. How do you make a clasp strong enough but yet comfortable enough? Would a snapping sort of solution work? Not being 'in the biz' of knowing the science of supportive women's undergarments I leave this for the the experts. If such an expert is reading this, please enlighten us all as to why this is still a challenge today. Is $150/bra and the volume of large breasted women a large enough total addressable market (TAM) to support such a solution?
Best of luck.
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So, my solution to this:
Big breasted, single women on the dating scene should go bra-less. (A tried and true practice in the city of Boulder) Access in its simplest form and the time to pleasure problem is eliminated. And, almost guaranteed, they won't be on the dating scene for long. Save the dual clasp granny bras for us post child bitties who have been off the market for 10 years or more.
Big breasted, single women on the dating scene should go bra-less. (A tried and true practice in the city of Boulder) Access in its simplest form and the time to pleasure problem is eliminated. And, almost guaranteed, they won't be on the dating scene for long. Save the dual clasp granny bras for us post child bitties who have been off the market for 10 years or more.
Thanks Fire Farie. So I guess this would be a growing market but heavily dependant on the braless idea. I certainly agree that braless is truely the only answer, which we poor consumers can control.
Is the post child bittie market as demanding? Certainly more needy.
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Is the post child bittie market as demanding? Certainly more needy.
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