Free Business Ideas

Have you ever wanted to take your Jeep or truck out onto a trail and just see what it could do? Be careful, you will need a buddy and it is extremely addictive for the thrill hounds out there. I was in this situation a few years ago with my Jeep Grand Cherokee (WJ). What a capable vehicle and with a 2" lift and larger tires I was set to hit some of the easier local trails. I soon graduated to a Jeep Rubicon (TJ) with axle lockers, 7" of lift and 35" tires. And where did I do all this work, at my local 4x4 shop of course. Those guys are great and they love to see me come in to the shop for the next modification. I approached them about sponsoring local trail rides in the summer. After I gave them the business parameters they were able to put together 5 monthly rides a year. What a great way to get the new customer out onto a trail and get them addicted to the sport and your local 4x4 shop. This drove business for them on the first trip as attendees came back in the following week to tune up their vehicles for the next trail ride. Keeping it exclusive to 'new customers', meaning anyone who has spent $'s with the shop over the past 6 months, has increased customer satisfaction and driven sales higher.

Just think how cool it would be to have your mechanic along with you on your first trail ride. It is a lot of fun and can be very family oriented. Take this idea to your local 4x4 shop and see what they say. Tell 'em Pony Haired Fool sent ya.